THE SHOREMAN GROUP

The Shoreman Group is dedicated to providing advisory services in
marketing, sales, communications and research, as well as delivering a variety
of business solutions to clients in the Caribbean.

Alan Cohen, Managing Director of The Shoreman GroupAlan Cohen,
has worked for over 25 years in
multiple disciplines across the
beverage, financial, insurance,
and electronic payments
industries. He has worked for
publicly-traded companies
headquartered in mainland
United States and Puerto Rico,
including the Coca-Cola
Company, PepsiCo, FirstBank Corp, Banco Santander,
Triple-S (Blue Cross Blue Shield) and Evertec. At these
companies Alan worked in multiple fields including sales,
country management, marketing, planning, investor
relations, corporate communications and research. His most recent roles included Chief Marketing Officer, Director of Investor Relations and Board Director.

Shoreman Consulting

The Shoreman Group provides consulting services in the following areas:

  • MARKETING
  • - Development of Marketing Plan
  • - Execution of Marketing Strategies and Tactics
  • - Marketing Investment Effectiveness
  • - Social Media Management
  • - Branding and Packaging
  • - Marketing Department Structuring
      and Restructuring
  • - Marketing Department Outsourcing
  • ADVERTISING
  • - Advertising Agency Management
  • - Advertising Agency Selection
  • - Advertising Agency Compensation
  • - Advertising Brief Creation
  • - Media Planning, Buy and Post-Buy ROI
  • Sales
  • - Customer Management
  • - Strategic Selling Process
  • - Budget Setting and Tracking
  • - Incentive Programs
  • RESEARCH
  • - Research Agency Selection
  • - Manage Research Process
  • - Development of Research Brief
  • - Analysis of Research Data
  • - Marketing Recommendations
  • CORPORATE COMMUNICATIONS
  • - Development of Corporate Communications Plan
  • - Message Development
  • - Press Release Creation
  • - Employee Communications
  • - Crisis Management
  • - Crisis Manual Development
  • CORPORATE SOCIAL RESPONSIBILITY
  • - Creation of a CSR Strategy and Plan
  • - Development of a Corporate Fund
  • - CSR Rollout Across Enterprise
  • - CSR Effectiveness Measurement
  • Investor Relations
  • - Press Release Development
  • - Annual Report Development
  • - Stockholder Meeting Coordination
  • - Investor Outreach
  • - Analysis of Stockholder Composition
  • - Conference and Meeting Management
  • Business Start-Up
  • - Legal and Accounting Coordination
  • - Staffing Coordination
  • - Real Estate

The Group has expertise across the following industries: Food and Beverage, Consumer Products, Insurance, Banking, Electronic Payments and Healthcare

Shoreman TRADING

Shoreman Trading, with offices in San Juan, Puerto Rico, distributes and sells
equipment and supplies in the Caribbean. Our mission is to provide personalized
customer service with highly competitive pricing.

Our products include medical supplies and durable medical equipment focused on
attending respiratory illnesses, mobility solutions, wound care, incontinence and laboratory needs.

Contact

Alan Cohen, Managing Director


787.312.6598787.312.6598
PO Box 191718 San Juan, Puerto Rico 00919-1718

©2024 The ShoremanGroup. All Rights Reserved.